Forum Mall Koramangala welcomes RCB cricketers to Ed Hardy showroom
Forum Mall Koramangala is the hub of all action and entertainment in Bangalore. Almost a decade ago when it opened, it was one of the earliest malls in Bangalore where everyone wished to go regularly and indulge in some world class shopping, entertainment and dining options. With 2 dozen malls opening up since then, Forum Mall Koramangala has still retained the charm and of a suburban neighborhood mall which is a cool place to hangout with your friends and family not just on weekends but also during weekdays.
Some of the best world class stores like Ed Hardy are present in Forum Mall Koramangala. Built on inspirations from The Godfather of Tattoos, Don Ed Hardy’s distinctive graphic tattoo designs and sketches, Ed Hardy is one such rarity that has become renowned for bringing the graphic sub-culture onto mainstream fashion runways across the globe. As the brand forays into the Indian market with its first store under Arvind Lifestyle Brands Ltd. at Forum Mall Koramangala, they invited us bloggers to the store for interactions with the players and to get a preview of the latest collection.
Forum Value Mall had decided to make this festive season bright and jolly by celebrating Holi in all its glory. This year the mall planned to spread joy and colour through a very exciting “Holi-Guns Flea Street”. The mall exterior was lined with colourful tents for two straight days, on the 15th and 16th of March. The flea street was theme based, sure to bring out the bright and playful side in everyone.
Holi, being the festival of colours is widely celebrated and usually comprises of a variety of fun activities, keeping this in mind, the market was be split into four zones, each catering to something “Holi Specific”.
One zone catered to all Holi related products, such as Pichkari’s and water balloons. The area was also littered with stalls selling colourful powders and bangles. Moreover, this zone also included an ethnic stall that was selling colourful dupattas as well as traditional and brightly patterned colourful chappals.
The second zone comprised a choice of enjoyable workshops. You could get your hands delightfully decorated at the mehendi stall or sign up for some unadulterated fun at the pottery stall, set up only to make your day more memorable. There was something for everyone at Forum Value Mall during the Holi weekend, there was a zone dedicated to stalls exclusive to bags, jewelry, furnishings, artifacts, portraits and T-shirts. These stalls also gave a resplendent look in light of the festival heightening your joyous mood.
Any festival isn’t complete without food, to satiate your appetite a zone was exclusively dedicated to mouthwatering delights from Rajdhani. Start at the finger licking chaat counter and make your way to the delicious samosa and kachori stalls. Indulge in the Holi drink Thandai or the infamous Masala Chai and wind up the festivities with some sweet treats such as hot jalebis and delectably dripping Mal Pua’s.
Furthermore, get your groove on with the Zumba and Bollywood dance sessions that will be held inside the atrium and conducted by Zealers Dance Studio, the sessions will be held twice between, 10 am-12:30 pm and 5 pm-7 pm. Forum Value Mall is certain to put the ‘fest’ into festival this weekend.
I attended a seminar on “Future of e-Access” organized by ISIM (International School of Information Management) as a part of their InfoQuiz ’07 last year. What attracted me to the seminar was eminent speakers from the industry like Dr.Prasad Ram (Centre Head, Google India), Ajit Balakrishnan (Founder & CEO, Rediff.com) and Deependra Moitra (Capital Analyst). I was a little disappointed that this was not like a discussion conclave where they could field our questions and there could be interesting arguments and counter-arguments. But it was interesting to get viewpoints of these 3 industry speakers on the e-Access phenomenon.
First to go was Dr.Prasad Ram, center Head, Google India. He was also center head for Yahoo India R&D before. He talked about democratizing the web where users are publishers, information access is frictionless and internet is like a computing platform available to all. He talked about how global economy and culture is evolving by creating a confluence of information, providing universal access and demanding new emphasis on information management. What was very interesting apart from the gyaan he gave on Web 2.0 platforms that Google owns (like YouTube, Blogger) is that he shared few of the challenges that Google has with regard to e-Access. Some of the challenges according to him were – Stemming (Google trying to guess the correct combination/spelling of words in case you search a typo), Google News (clustering and presenting the best news items from different sources), Google Scholar (Citation Analysis, Identification of duplicates) and Google Print (OCR Search). Overall it was an interesting session.
Next was Deependra Moitra, who is a Capital Analyst and was till recently with Infosys R&D. He said he viewed the future of e-Access as having two components: Democratization or co-creation and Consumerization of Information. He also said that important themes of e-Access are Information Architecture and Pervasive Computing. He said in future access will be more popular through devices like mobile phones,etc. rather than computers/laptops. He talked about the importance of portability of applications from computer to the mobile phone via GPRS or SMS.
Last but not the least was Ajit Balakrishnan, Founder & CEO, Rediff.com. I was really looking forward to meeting Ajit since a long time as I had once approached him for a project in 2000 which was related to e-Commerce and I planned to meet him up in Mumbai but it didn’t work out. He is also known to be the e-business guru in India so the anticipation for his talk was really high. And he delivered! He started with the slide showing Ash-Abhishek wedding and claimed that Rediff first showed that picture within minutes of the wedding ceremony starting; as a rediff user took the picture on his mobile and uploaded it to rediff forums. He talked about how people are going to be the king of content and how there is a paradigm shift from editorial content to user generated content. He also gave an example of Rediff Q&A which receives close to 15,000 questions per day and each question gets answered by at least 3 other people. So what started out as a controlled activity grew to gigantic proportions once it was left to the users. He also talked about Sukanya Verma (suku)’s review on Aishwarya Rai’s “Provoked” which spawned discussions in the discussion board on that article; which themselves were excellently written reviews of the movie. He also talked about how a user provided the following picture of Sania Mirza on a pilgrimage at Haj, rather than professional photographers. In this way, he talked about the power of e-Access with people right now in the form of latest camera-phones, GPRS,etc.
He also talked about how the Wisdom of Crowds is reflected in the search Results. As an example, he did a Rediff image search on Mallika Sherawat and he showed that the search engine gives you related search results in the form of a sentence like this: “Related Images: Aishwarya Rai , Bipasha Basu , Priyanka Chopra , Sania Mirza , Pamela Anderson “. This determines that the search engines learn from the users and suggest new searches based on user patterns. He summed up his session by saying that “e-Access is all about bringing people, information and facilities together in the same place at the same time”.
All ‘n all, a very interesting couple of hours!