Allen Solly wanted to create buzz for their new campaign 'Do Your Own Colour'. The objective was to promote their Colour Colab that allows consumers to pick and choose their own custome colours for Allen Solly apparels. They wanted it to become the talk of the town with the socialites, celebrities and prominent bloggers engaging with the campaign.
We handpicked and invited 100 Influencers, socialites and celebrities to attend the event and make them 'Do their own colour' for their apparel. We also engaged influencers to tweet live from the event.