iD was one of the first branded batter product in the market. Their claim was all natural and homemade and hence the new tagline 'It's Food, Only Food'. Even though their product portfolio was expanding, they were still largely known as a batter brand.

They wanted to create an image and promote the iD brand as a wholesome, trustworthy, natural food brand. The first step towards this goal was to establish trust amidst the Target. To do this we promoted their concept of trust shops through various digital & social platforms. Following which we ran several parallel campaigns to promote their videos on iD batter and Parota.