Pepe Jeans India is an established denim brand and the communication on digital had traditionally been product focussed which lead to a 'Denim Monotony.' We have partnered with Pepe India over the last 4 years in an endeavour to keep the brand relevant and fresh in the 'minds' of its users across different touch points, most importantly on social media. We helped Pepe 'break-free' from the existing clutter of brands in the similar space and create a Global Appeal for Pepe Jeans India by creating multiple initiatives such as 'Pepe Custom Studio', 'Pepe Kala Ghoda Festival', 'Pepe Kidswear Launch', 'Pepe Street Style Movement' and 'Pepe Grazia Young Fashion Awards'.