The Creative Life

Founded in 1981, TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services. Since its inception TCL Corporation has since grown from a small local joint venture in China into a global corporation engaged in a wide range of businesses including telephones, TVs, mobile phones, refrigerators, washing machines, air-conditioners, smart health appliances and LCD panels, with a global presence in more than 160 countries and regions in the world.

TCL stands for “The Creative Life”, a slogan that represents its aspirations of building one of China’s most innovative and trusted enterprises. The brand strengthens its footprint in the Asian region with its presence in the Indian market through this high decibel launch. TCL enjoys a brand value of US$ 10.9 billion, ranked seventh among China’s Top 100 Brands in 2015. Backed by strong Research and Development teams, TCL is hopeful of carrying forward the same genesis of an innovativebrand in India. TCL Corporation has 23 R&D centers with over 7,000 researchers and experts. By the end of 2015, TCL Corporation has accumulated 18,813 patent applications, 12,024 of them are invention patent applications. TCL ranked 4^thamong all Chinese enterprises in terms of accumulated patents applications and ranked 3^rd in invention patent applications.

Li Dongsheng
TCL Corporation, Chairman and CEO

Our Origin Story

TCL Corporation is a pioneer in the internationalization of Chinese enterprise. Since its initial exploration in 1999, it has undergone three stages, including early exploration, transnational merger and acquisition, and steady growth.

TCL has passed several milestones, namely, in 2008, TCL Corporation signed an agreement with the 16th Asian Games Organizing Committee, becoming the Official Partner of the 2010 Guangzhou Asian Games. In 2013, the name of the “Grauman’s Chinese Theatre”, a landmark in Hollywood Walk of Fame, was officially changed to “TCL Chinese Theatre”. A one of a kind collaboration in its 85 years of existence.

In 2015, with a brand value of US$ 10.77 billion, TCL ranked seventh among China’s Top 100 Brands, and was the first brand selected from the Chinese color TV industry over the past ten years. In the next few years, TCL Corporation will, by “joint forces and leading brand”, continue to consolidate and improve its market share in Europe and America. Meanwhile, it will make breakthroughs in the key emerging markets including India and Brazil, take root in the local market, and establish the competitiveness on the whole value chain.

TCL Innovation

TCL Corporation technological innovation system is composed of The Industrial Technology Research Institute, Technology Centre, as well as 23 R & D centres of subordinate industries. It is currently comprised of nearly 7,000 high-quality R & D personnel, with more than 7000 sets of development software, instruments and equipment at international advanced level. The Corporation boasts of 100,000 square meters of R & D office; nine labs accredited and certified by CNAL national product; six joint laboratories with internationally renowned companies, and one postdoctoral station.
TCL’s Industrial Technology Research Institute is directly under TCL headquarters, which are both the central R & D department, and incubator of TCL core technologies. Around the two strategic directions of “3C Integrated Digital Home Systems, Infrastructure Software Platform Development” and “new display technology”, the Institute focuses on the research of intelligent terminal technology, digital video and algorithm-based software technology platform, cloud framework and cloud computing, innovative products and services, relying on user experience research, to continue the exploration and development of new products and technologies.

VISION

To provide the superb product and service experiences for our users.

MISSION

To deliver value to our users and shareholders, to create opportunities for employees and to be a socially responsible.

SPIRIT

Dedication, integrity, teamwork and innovation.

VALUE

User-oriented, innovative openly, cooperative and sharing, integrity and accountability.