Digital Marketing gets a new VOICE

Let’s start this article with 3 ads addressing the most interactive search phenomenon, voice search.

Voice search is taking over. Voice recognition is currently a $500 billion-dollar industry with a mammoth 1 billion voice searches per month in 2018. To add…

FUEL TO THE FYRE

The Fyre festival was (supposed to be) a luxury VIP festival experience for affluent people, packaged as vacation get-away – combining music concerts, food, art and exploration on a private island in the Bahamas. Instead, it turned out to be…

Hop on board the TrendJacking Express

Not long ago, a casual inquisitive-cum-satirical tweet by a fellow digital native questioning the presence of Radhika Apte on literally every show of Netflix India led to one of the most trending internet frenzies of 2018. Netflix’s rebuttal only strengthened…