How important is Influencer Vetting?

With as many as 1 billion people using social media on a regular basis, it is becoming more difficult than ever for the brands to stand out from the crowd. Owing to this increasing competition, we…

AI in Consumer Culture and Content Marketing

Anything that has an element of futuristic possibilities captures the imagination of the media and consumers alike. Artificial Intelligence or AI being no different. Though it is considered as the next big ‘industrial revolution’, AI, relatively, is still
in its nascency.…