ALLEN SOLLY COLOR LAB
Objective
To generate the buzz around Allen Solly New Campaign -‘ Do Your Own Color’
Strategic Approach
- Media Moments invited handpicked 100 Influencers, socialites and celebrities to attend the event
- The select set of influencers participated in ‘Do Your Own Colour’, for their bottom or shirt
- Engaged with 2 Influencers to become Color Spy. The Color Spy would tweet live from the venue about who’s wearing what.
- Invited top 10 Fashion Bloggers at the event
- The impact of the event was amplified with post event campaign updates, stories and links to Fashion and Lifestyle Bloggers pan-India
Results
- Fb reach of 170,000 and impressions of 300,000; Twitter Reach of 200,000 and impressions of 600,000 from the event
- Overall 50 Online Posts or Blogs