ALLEN SOLLY COLOR LAB



Objective

To generate the buzz around Allen Solly New Campaign -‘ Do Your Own Color’

Strategic Approach
  • Media Moments invited handpicked 100 Influencers, socialites and celebrities to attend the event
  • The select set of influencers participated in ‘Do Your Own Colour’, for their bottom or shirt
  • Engaged with 2 Influencers to become Color Spy. The Color Spy would tweet live from the venue about who’s wearing what.
  • Invited top 10 Fashion Bloggers at the event
  • The impact of the event was amplified with post event campaign updates, stories and links to Fashion and Lifestyle Bloggers pan-India
Results
  • Fb reach of 170,000 and impressions of 300,000; Twitter Reach of 200,000 and impressions of 600,000 from the event
  • Overall 50 Online Posts or Blogs