Objective

To generate the buzz around Allen Solly New Campaign -‘ Do Your Own Color’

Strategic Approach

• Media Moments invited handpicked 100 Influencers, socialites and celebrities to attend the event
• The select set of influencers participated in ‘Do Your Own Colour’, for their bottom or shirt
• Engaged with 2 Influencers to become Color Spy. The Color Spy would tweet live from the venue about who’s wearing what.
• Invited top 10 Fashion Bloggers at the event
• The impact of the event was amplified with post event campaign updates, stories and links to Fashion and Lifestyle Bloggers pan-India

Results

• Fb reach of 170,000 and impressions of 300,000; Twitter Reach of 200,000 and impressions of 600,000 from the event
• Overall 50 Online Posts or Blogs