Allen Solly


Objective

To launch Allen Solly’s latest innovation- AIR- the lightest shirt in India

Strategic Approach
  • With 2 leading fashion stylists / influencers, MM reached out to about 30 leading fashionistas who recieved the product very stylishly from the brand
  • Influencer Marketing Campaign followed by a press release dissemination building goodwill for the young casual fashion brand
Achievements
  • 100% response rate from the targeted influencers
  • Responses received as testimonials in the form of social media posts, images and videos