To create a buzz around amanté at Lakmé Fashion Week’14

Strategic Approach
  • MM created a one-of-a-kind interactive property
  • Over the period of LFW, a pink couch placed at the venue common area to attract eye balls
  • Recent Big Boss participant Diandra Soares and the sensuous singer Manasi Scott interacted with top socialites like Shweta Salve, Anju Modi, Carol Gracias, Kanishtha Dhankar, Deepti Gujral and many others
  • #DareToBe campaign quizzed celebrities on whether they were Bold, Flirty, Sporty or Sensuous
  • Amplification through top fashion bloggers from the country like Miss Malini, Stylish By Nature, Fashion Bombay to name a few, alongside Facebook, Twitter, Instagram and Youtube channels.
  • The campaign had a Facebook reach of 2.7M and Twitter reach of 3M
  • The amanté Pink Couch was covered in over 25 blogs