B:Blunt



Objective

To launch B:Blunt chain of salons in Bangalore

Strategic Approach
  • Highlight the Academy, Salon, Spa and the Blowout Bar as separate properties
  • Highlight the spokesperson’s thought leadership
  • FAM Experiential for celebrities, socialites, media and influencers
Achievements
  • Successful launch of the Salon with Deepika Padukone
  • Month on month coverage of 15 lakhs + from a city