BEER CAFÉ
Objective
To launch The Beer Cafe outlets and introduce sel-service beer concept
Strategic Approach
- Educate the media on Beer Café and its concept
- Leverage the launch of ‘The Beer Café’ outlets to create media interest
- Distinct positioning of The Beer Café to break the clutter
- Launch of many exclusive Beer Properties for the brand in the city
- Strong Corporate PR for the Brand
Results
- Successfully created high brand-recall for the brand
- The Beer Café has become synonymous with quality beer
- Funding by a promising VC