To launch The Beer Cafe outlets and introduce sel-service beer concept

Strategic Approach
  • Educate the media on Beer Café and its concept
  • Leverage the launch of ‘The Beer Café’ outlets to create media interest
  • Distinct positioning of The Beer Café to break the clutter
  • Launch of many exclusive Beer Properties for the brand in the city
  • Strong Corporate PR for the Brand
  • Successfully created high brand-recall for the brand
  • The Beer Café has become synonymous with quality beer
  • Funding by a promising VC