Objective

To launch The Beer Cafe outlets and introduce sel-service beer concept

Strategic Approach

• Educate the media on Beer Café and its concept
• Leverage the launch of ‘The Beer Café’ outlets to create media interest
• Distinct positioning of The Beer Café to break the clutter
• Launch of many exclusive Beer Properties for the brand in the city
• Strong Corporate PR for the Brand

Results

• Successfully created high brand-recall for the brand
• The Beer Café has become synonymous with quality beer
• Funding by a promising VC