Body Shop


Objective

To position Bodyshop as a brand that goes beyond beauty

Strategic Approach
  • MM suggested a CSR Activity to associate brand with non-glamorous organization
  • Dia Mirza roped in to be part of activity at the local store
Achievements
  • The campaign resulted in 15 Mainline Clips, 12 Online, 6 Electronic Clips
  • The entire exercise garnered 8 Lacs+ worth of coverage for the brand