Scullers


Objective

To create a plan to enhance engagement for Scullers’ social media community

Strategic Approach
  • MM targeted the TG with contests around their interests- Sports/adventure
  • Ran separate contests with a similar theme to increase interaction span- #AdventureIsLife, #TravelIsLife etc.
Achievements
  • The short campaign fetched the page 200+ new followers
  • On Twitter the campaign had a reach of 8mn