DC DESIGN



Objective

To promote the launch of 2 DC Design cars – SUV -ELERON and Tia by Kareena Kapoor at the Auto Expo 2014

Strategic Approach
  • Press Release disseminated to the key media and publications
  • Leveraged the influencer positioning for media attention and buzz
  • Aligning the positioning of the stylish cars with that of Kareena Kapoor, the style icon
Achievements

Established  DC Design as the most prominent and promising name in the Indian automotive design industry