F BAR KITCHEN AND LOUNGE


Objective

To launch F-Bar and Kitchen and position it as a premier night life destination in Bangalore

Strategic Approach
  • Create events aligned with the brand’s premium positioning
  • Support great music ventures and provide the ideal background
  • Launch the property with a glamorous fashion show by Rocky S & Chief guests like Anil Kumble, Rahul Dravid, Aryan Vaid etc.
  • Profiling of the Property and the Chef in the national lifestyle publications
Achievements

F Bar & Kitchen is now a premier destination for Bangalore’s hot and happening crowd. Seen as the most fashionable lounge in the city, the brand has been positioned and perceived as desired.