To engage and emotionally connect with the core TG for the denim brand
- MM launched the ‘Butt Out’ campaign that gave a clear message to the moral police and the preachers of the world to watch out!
- The campaign encouraged the girls to be unapologetic about their confidence, style and independence
- Blogger Association with their interpretation of ‘Butt Out’ to enhance campaign reach and engagement
- Boosted with contests based on various themes such as love & relationships, fashion, modern lifestyle, etc.
- The campaign received an overwhelming response from all segments of the female population
- An whopping reach of 10mn through Twitter contests under the campaign