To generate awareness around the CSR initiative by the IPL team- Deccan Chargers

Strategic Approach
  • Engage with Media Online, offline and social media enthusiasts
  • Participation by the popular team to garner attention
  • As in a pre-soccer match ritual, players walk out alongside the kids suffering from heart-ailments
  • The kids tie an arm-band around the players’ sleeve symbolizing the team’s commitment towards the cause
  • Followed by Captain Kumar Sangakara’s address briefing the Set Max audience about the cause
  • The campaign built credibility and high reach through electronic channel and social media platforms
  • After 5 years of IPL, it helped create an emotional connect with the Hyderabad fans and positioned the team and management as a responsible, caring franchise