To launch the flagship store in Bangalore

Strategic Approach

  • A curated Milan theme event reflecting brand’s SS’14 collection
  • International Models sashay down the ramp flaunting beautiful designs and dresses
  • Evening attended by the movers and shakers of the Bangalore social circuit


  • Social Media reach for the 3 day efforts gave close to 15,00,000 reach
  • Bloggers Outreach Program generated around 75,000 targeted reach