LINEN CLUB


OBJECTIVE

To create awareness about the new Linen Club store on the 100ft road in Indranagar

CHALLENGE
  • A launch by itself doesn’t garner media interest
  • To announce a mere store launch would not have any value for the brand
STRATEGIC APPROACH
  • Media Moments held a press conference to engage the local media and generate interest in the event
  • A curated evening was hosted at the store with the who’s who of the city
  • The top fashion bloggers of the city interacted with Rohit Bal- country’s leading fashion designer and brand ambassador for Linen Club
ACHIEVEMENTS

The event is covered in all leading financials and business mainlines