Bangalore Fashion Week



Objective

To promote South India’s biggest fashion property- Bangalore Fashion Week- for its 10th, 11th and 12th editions

Strategic Approach
  • Media Moments created a comprehensive and  integrated communications plan involving traditional media, bloggers and social media influencers
  • Exciting and Engaging Social Media Campaigns were run during the duration of the event to capture the attention of the fashion-savvy audience
Achievements
  • Since the first edition, over 100 media and influencers have attended each edition of the fashion week
  • More than 125 media mentions garnering over 8 Crores worth PR mileage creating visibility for the property, designers, models, celebrities and sponsors.
  • With three successful associations and more to come, Media Moments integrated approach has been appreciated.