MYNTRA



Objective

To position Myntra as a leading ecommerce site

Strategic Approach
  • A three pronged approach focusing on Myntra as a corporate, as an ecommerce portal for fashion and lifestyle and as a website that would provides sought-after fashion ideas.
  • Campaign kickstarted with strong corporate PR, through an extensive media outreach across offline and online media, which spurred Myntra through a series of funding
  • Augmented with incessant roll-out of features led stories, products and brand launches as well as key campaigns such as the Star & Style’ property
  • Tie-ups with blockbuster Bollywood movies for merchandise
  • “Cheer for India” World Cup campaign- 200 celebrities and fashion influencers gifted personalized jerseys
Achievements

Myntra was recognized by the industry with awards such as:

  • Best E-commerce Website for 2012 by IAMAI – India Digital Awards
  • Images Most Admired Retailer of the Year: Non–Store Retail’ for 2012 by Images Group
  • Fashion eRetailer of the Year 2013 by Franchise India – Indian eRetail Awards