Papa John’s India


Objective

To re-brand India’s leading pizza brand Pizza Corner to one of the world’s leading and loved pizza brand – Papa John’s

Strategic Approach
  • Exclusive announcements to the business and trade media
  • Re-branding on all social networks with an array of exciting consumer driven social media contests and initiative
Achievements
  • Twitter campaign reach of 3.7M
  • Successful transition in a short span of time
  • The campaign “It’s A Better Party With Papa John’s” loved and appreciated by consumers all over