Pepe Jeans London


Objective

To the launch the new Pepe Jeans store in Delhi

Strategic Approach
  • MM chose to utilize hybrid media to cover 360 degree communication
  • Roping in a popular fashionista as an influencer for the TG
  • Bloggers’ initiative to generate content around the launch
  • Social Media Campaign to promote the launch through social channels
Achievements
  • FB reach of  2M; Twitter Reach of 3.5M
  • Overall 30 Online Posts or Blogs