Phicomm – Energy 653


Objective:

To successfully launch PHICOMM’s second device in India – the Energy 653- and reinforce PHICOMM as a serious technology player in the Indian mobile device market

Strategic Approach:
  • Deploy Digital and Social Media activities to build awareness about the Energy 653
  • Create desire for the device and amplify the same on Social Media
  • Capture and engage the attention of tech reviewers & bloggers
Result:
  • The online-only launch resulted in more than 18 million impressions on Twitter with more than 2,000 posts
  • The hashtags #SwitchOnYourEnergy and #PHICOMMEnergy653 trended organically on Twitter for 2 days
  • #PHICOMMEnergy653 trended at No.2 on Twitter