Phicomm – Passion 660


Objective:

To launch Phicomm smartphones in the Indian market

Strategic Approach:
  • Ideated, planned and executed a Hi-tech, Hi-glitz media launch event at The Taj  Palace-New Delhi
  • A social media LIVE tracking wall was created to capture real time social media updates & trends
  • Bloggers & Influencers outreach program to trigger content around the launch
  • Social Media Campaign to amplify the story in the social space
Result:
  • 40 Million+ Reach from a single campaign created on Twitter
  • Reach of 100,000 on Instagram
  • The hashtag #HamaraPassion, #PhicommEnergy653 trended on Twitter for 10 days post launch. Other terms like Passion660 also trended on Twitter organically on position 1,2 & 3 during the launch period
  • 148 Key Media Participation, 60 Million+ Reach through top publications