ROBERTO CAVALLI VODKA


Objective

To launch the ultra-premium ‘Roberto Cavalli Vodka’ and ‘Cavalli Tenuta Degli Dei’ Wine in India

Strategic Approach
  • MM decided to leverage the popularity of Roberto Cavalli to promote his brand
  • Highlighted the seductiveness and quintessence of pure femininity
  • Adding glam-quotient to the launch-event in order to maximize media pull
  • Event at Hotel Leela with some celebrities who participated in the Mixology competition and an evening that spells pure luxury
Achievements

Successfully launched and positioned Roberto Cavalli Vodka as an ultra-premium drink and create an aspiration value around it