SCHWARZKOPF


Objective

To increase the visibility of the Scwarzkopf brand and products

Strategic Approach

Increase top of the mind recall for the brand through stylists profiling, salon events, style nights and highlighting breakthrough technology

Achievements
  • Successful Bounce Salon and Schwarzkopf Style Event
  • Launch of Biomimetic technology- Product placements
  • Stylists and Chief Hairstylist Profiling
  • OSIS Product Launch