SIGNATURE IPL NIGHTS



Objective

To promote and create media buzz around IPL Signature after-match parties

Strategic Approach
  • Media Moments improvised and provided quick quotes to the media from players and owners as select media was allowed inside( Photographers had to cover the party at the Red Carpet Area)
  • Signature Fashion Show Designer stories were rolled and profiled
  • Ensure regular updates provided to the media well in advance
  • Multi City IPL Signature Party buzz pan-India
Results
  • Signature IPL Nights became extremely popular and till date remains the only IPL Nights with such amount of hype