Sports Fit



Objective

To establish Sportsfit by Mahender Singh Dhoni as a brand that is set to revolutionize the way Indians approach their fitness regimes

Strategic Approach

• MM launched both Sportsfit Centres with a talk show hosted with Mahender Singh Dhoni

• Media quizzed Dhoni  about fitness while providing enough photo-opportunity at the gym

Achievements

• Launch of Sportsfit got extensive media mileage without getting overshadowed by Cricket

• Front page HT City mention of the Brand, exclusive stories on Sportsfit

• Great mileage in all Top Television Channels in the Country