To generate national visibility for the first ever outdoor music festival in India

Strategic Approach
  • MM undertook the task to influence, educate and engage the target audience in this unique format of music congruence
  • One on one artist interactions and profiling with mainlines and magazines and quotes from the spokesperson for any pre event story
  • Pre event Storm party at Sutra
  • Articles about the festival drawing references to Woodstock
  • The only Indian music festival to have featured in more than 100 blogs and news articles since the day of launch
  • Media perspective was boomeranged and they were convinced that the festival would be as green as it could be with ‘zero tolerance’ to drugs
  • Every article generated in the media helped educate people within and outside the media fraternity about this unique model of bringing people together with music