Objective

To generate national visibility for the first ever outdoor music festival in India

Strategic Approach

• MM undertook the task to influence, educate and engage the target audience in this unique format of music congruence
• One on one artist interactions and profiling with mainlines and magazines and quotes from the spokesperson for any pre event story
• Pre event Storm party at Sutra
• Articles about the festival drawing references to Woodstock

Achievements

• The only Indian music festival to have featured in more than 100 blogs and news articles since the day of launch
• Media perspective was boomeranged and they were convinced that the festival would be as green as it could be with ‘zero tolerance’ to drugs
• Every article generated in the media helped educate people within and outside the media fraternity about this unique model of bringing people together with music