To leverage celebrity associations and establish Van Heusen as the leading aspirational lifestyle brand
- Leverage the aspirational connect of brand endorsers to position Van Heusen as an aspirational brand
- Launch of the V Dot Collection with John Abraham for consecutive seasons
- Launch of the Van Heusen women range with Nargis Fakhri
Today, Van Heusen is perceived as a premium lifestyle brand, symbolic of individuals who are dynamic and suave.