Objective

To  leverage celebrity associations and establish Van Heusen as the leading aspirational lifestyle brand

Strategic Approach

• Leverage the aspirational connect of brand endorsers to position Van Heusen as an aspirational brand
• Launch of the V Dot Collection with John Abraham for consecutive seasons
• Launch of the Van Heusen women range with Nargis Fakhri

Achievements

Today, Van Heusen is perceived as a premium lifestyle brand, symbolic of individuals who are dynamic and suave.