To launch the Deepika Padukone designed Van Heusen Collection
- Media Moments leveraged Deepika Padukone’s celebrity status to create a media blitz around the launch of Van Heusen AW 14 Limited Edition Collection
- The approach utilized a rich combination of leading lifestyle magazines, corporate stories, bloggers and social PR – creating a hybrid media mix
- The campaign won the Marketing Campaign Of The Year award at the World Marketing Congress 2014. The campaign has also been nominated for Effies.
- More than 200 clips across platforms generating more than Rs 40Cr worth of PR value
- Cover story in The Man magazine with several other double spread edit spreads
- FB reach of 2.7M; Twitter reach of 3M
- Covered in over 25 blogs and more than 100 onlines