Van Heusen



Objective

To launch the Deepika Padukone designed Van Heusen Collection

Strategic Approach
  • Media Moments leveraged Deepika Padukone’s celebrity status to create a media blitz around the launch of Van Heusen AW 14 Limited Edition Collection
  • The approach utilized a rich combination of leading lifestyle magazines, corporate stories, bloggers and social PR – creating a hybrid media mix
Achievements
  • The campaign won the Marketing Campaign Of The Year award at the World Marketing Congress 2014. The campaign has also been nominated for Effies.
  • More than 200 clips across platforms generating more than Rs 40Cr worth of PR value
  • Cover story in The Man magazine with several other double spread edit spreads
  • FB reach of 2.7M; Twitter reach of 3M
  • Covered in over 25 blogs and more than 100 onlines