To create awareness around Zipdial’s innovative approach towards missed calls

Strategic Approach

• Highlight Zipdial’s key projects such as Cricket score, Anna Hazare Poll for Times of India etc.

• Profile spokespersons as Thought Leaders in their domains


• Brand Equity did a standalone story on Zipdial and the innovative way in which it experiments through various media

• Regular feature-led stories in advertising and marketing media about Zipdial’s innovative approach