ZIVAME



Objective

To position Zivame as the leading lingerie ecommerce player in India

Strategic Approach
  • Product innovation led stories with media and consumer experiential
  • Interesting consumer campaigns like ‘My first Bra’, ‘We heart girls’
  • Corporate PR and spokesperson profiling as thought leaders
  • Events experiential like ‘Right Fit Event’
Achievements
  • In 2011, Media Moments started working with Zivame and in 6 months it was leading in all lingerie stories in India (largest SOV)
  • Zivame brand established as the No.1 Lingerie ecommerce player in India
  • Zivame received a round of funding through Ronnie Screwala’s funding company called Unilazer