Glossary for the Digital Marketer in 2019

2019 is off to a disruptive start and everyone is trend jacking the coffee cricketer controversy. Before it all begins to sound Greek and Latin, get with the 19 most relevant terms that ought to be in the dictionary of…

RSVP to the Facebook Watch Party

Love or hate, you cannot debate, Facebook is here to stay…and evolve. Recent stats reveal that Facebook gets over 8 billion average daily video views with over 500 million people watching videos every day. Furthermore, Facebook videos receive 135% more organic…

Hoardings 2.0 – Resurrection and hybrid communication

It’s 2019. Picture yourself sitting in an Uber on a Thursday afternoon from airport to your place of work. Shuffling through streets, cross-checking the presentation one last time, swiping through ‘in-shorts’ and other notifications on your phone. And as you…

PR: The cheat code for SEO you never knew about!

Every CMO is busy orchestrating a definite and well-planned marketing strategy and doesn’t have the time or bandwidth to manage SEO. Having a strong integrated SEO strategy can help ensure that marketers and CEOs achieve their business goals without many…

5 Insta-riffic trends for 2019

Stories, Boomerangs, Hashtags…

Timelines, pokes, tags…

 

Move over Facebook, Instagram has emerged as ‘The’ place for visual content marketing, especially in the lifestyle and fashion space. But given that new innovations and features mushroom every other week, it becomes a challenge for…

A Marketeer’s guide to Google Lens

Have you seen this icon in your camera app recently? Wondering what it is?

Go on, click on it, it won’t bite… rather it’s going to give you a chance to take a bigger bite of market share for your business.

This,…

7-step guide to winning with Instagram

Love or hate, you cannot debate – The impact of social media is profound.

On Instagram, one particular brand managed to cut through the clutter; integrating Instagram as their core digital marketing Strategy through capitalizing on trending insights and user generated…

The 3Vs of Content

 

V for Videos:

Technology, the internet and smartphones have made it simple enough even for a 13-year-old to make high quality videos. Videos of funny cats, DIY fashion videos, cooking videos, review videos…in fact there isn’t a subject under the sun…