What is the first social media platform that comes to your mind when you’re thinking about generating leads and connecting with your potential customers? Is it Facebook for its 2.6 billion active monthly users? Maybe it’s Instagram with over 1…
Creativity, they say, has the power to change the world. It can help solve problems. No matter how complex they might appear to be. It can help change perceptions. It can make one cola brand look way more appealing than…
Consider this scenario. You’re a global brand with 2 or 3 niche product offerings. You had fantastic success in your existing markets and that’s encouraged you to expand into new, emerging markets. Your marketing team has carefully researched and picked…
The pandemic is forcing brands to relook into business strategies and pushing them to go digital and procure services of freelancers. On the other hand, it’s also reducing their marketing budgets due to uncertain market conditions.
Amidst the growing economic turmoil,…
Meet Sam. He is an art director who also can do a bit of programming. Here’s Anita. She is a copywriter but also takes care of client servicing. There’s Arusha over there. She heads design but also lends her hand…
Before we combine two of the most powerful forces in business, let’s try and understand ‘creativity’ and ‘thought leadership’ individually. Not that you wouldn’t know, but it’s better to really segregate the two before we throw them in the blender.
Creativity…
Businesses across the world are hit hard by COVID-19, with companies and employees learning and struggling to adapt to the new normal, including working from home, current economic crisis, impact on sales and revenue—the list goes on. No one could…
HDFC Bank launched a campaign to encourage social distancing. Using the outer grid of the logo, the brand created physical markers on the ground to help people maintain distance.
It’s almost two months now, since the coronavirus flipped our life…