10 iconic WOMEN’S DAY campaigns

As each year passes, Women’s Day gains more and more momentum, with global brands aligning their campaign to project and honour the achievements of women from all walks of life, be it social, political, economic, cultural etc.
Before we…

Digital Marketing gets a new VOICE

Let’s start this article with 3 ads addressing the most interactive search phenomenon, voice search.

Voice search is taking over. Voice recognition is currently a $500 billion-dollar industry with a mammoth 1 billion voice searches per month in 2018. To add…

FUEL TO THE FYRE

The Fyre festival was (supposed to be) a luxury VIP festival experience for affluent people, packaged as vacation get-away – combining music concerts, food, art and exploration on a private island in the Bahamas. Instead, it turned out to be…

Hop on board the TrendJacking Express

Not long ago, a casual inquisitive-cum-satirical tweet by a fellow digital native questioning the presence of Radhika Apte on literally every show of Netflix India led to one of the most trending internet frenzies of 2018. Netflix’s rebuttal only strengthened…

Glossary for the Digital Marketer in 2019

2019 is off to a disruptive start and everyone is trend jacking the coffee cricketer controversy. Before it all begins to sound Greek and Latin, get with the 19 most relevant terms that ought to be in the dictionary of…

RSVP to the Facebook Watch Party

Love or hate, you cannot debate, Facebook is here to stay…and evolve. Recent stats reveal that Facebook gets over 8 billion average daily video views with over 500 million people watching videos every day. Furthermore, Facebook videos receive 135% more organic…