AI in Consumer Culture and Content Marketing

Anything that has an element of futuristic possibilities captures the imagination of the media and consumers alike. Artificial Intelligence or AI being no different. Though it is considered as the next big ‘industrial revolution’, AI, relatively, is still
in its nascency.…

Why your business should be on WhatsApp

What is the first social media platform that comes to your mind when you’re thinking about generating leads and connecting with your potential customers? Is it Facebook for its 2.6 billion active monthly users? Maybe it’s Instagram with over 1…

Creative Licence – How Far Is Too Far?

Creativity, they say, has the power to change the world. It can help solve problems. No matter how complex they might appear to be. It can help change perceptions. It can make one cola brand look way more appealing than…