Never follow,always lead. #SubjectToChange in collaboration with Indigo Nation.
My this month’s collaboration with Indigo Nation was rather fascinating. The new campaign which talks about “Subject to Change” is compelling. The newly autumn winter collection launched revolving around the same concept talks about engineering change than merely embracing it. A change that turns heads, compels people around you to have a second glance whether you are at office, at a store, at market place, or at a club. Indigo nation is for someone who does not like to follow but only lead and make his own style statement.
For those who are not aware of the brand and the campaign.
“Indigo Nation is a brand that’s young, edgy and unconventional and is for the Rockstar of Gen Y. He is young, smart and cool. Wears his attitude up his sleeve and knows his fashion well. If there is one word, one mantra that defined youth today, it’s change. For Gen Y, morals, dress codes, heroes, hangouts, girlfriends, beliefs, aspirations and definitions are all temporary and short-lived.
So here I was at the store checking out the newly launched and highly fashionable collection.
The Store is situated in 100 feet road, Indira nagar which is the next upcoming shopping street for the fashion lovers of Bangalore. Whether it’s a formal party or a dinner date, club hopping or Sunday brunch, Indigo Nation is the destination for you. So wait no more, drop by the store and get your style on. Visit their Facebook page.
Shout to my boys-
Photographer- Dipayan Debbarma, check out his work. Click here.
Model- Jigar Shah. Follow him on Facebook. Click here.
(Styling and direction by ME aka Prashant Priyadarshi) Wink!