Why your business should be on WhatsApp
What is the first social media platform that comes to your mind when you’re thinking about generating leads and connecting with your potential customers? Is it Facebook for its 2.6 billion active monthly users? Maybe it’s Instagram with over 1 billion active users. What about Twitter and its 330 million active users or 310 million active users on LinkedIn?
But what if we told you there’s another platform out there which is text-based and has more users than Instagram & LinkedIn combined. Yes, it’s the unlikely WhatsApp messenger.
It is the most common messaging app in a lot of countries, including Brazil, Germany, Indonesia, Italy, the Netherlands, Indonesia, Saudi Arabia, Thailand and Turkey, and in particular Argentina, Hong Kong, India, Malaysia, Mexico, Singapore, South Africa and Spain, where consumer penetration exceeds 50%.
In early 2018, WhatsApp released a new application called WhatsApp Business, exclusively designed for small & medium-sized business owners. It seemed like an attempt to do for the business community what it had successfully done for consumers. It’s no more just an attempt anymore, because it seems like whatever WhatsApp touches, turns to gold. Here are 5 interesting things about WhatsApp Business.
Provide support for customers
When you’re a small company or a startup, supplying your clients with a full customer service team would be difficult. With WhatsApp Business, even businesses who are short on cash can afford to respond rapidly to the concerns of their consumers.
KLM is a perfect example. They noticed their customers wanted quick answers to their questions, after all, flying can be stressful!
That’s why they launched a dedicated customer service page, where you will obtain confirmation of your booking, notice of check-in, boarding pass and details of flight status.
Get reviews and conduct surveys
Not sure which flavours to introduce in your store? Ask your client to choose between various options. Instead of calling an individual customer, or sending an email hoping they’d read it, you can create questions within your various segmented groups. Customer engagement is also a perfect opportunity for the company to get important answers. Marketing research is done quickly and efficiently using WhatsApp Business, and best of all, it’s free!
Keep your customers updated about the status of their order by sending reminders.
Millennials, and even Gen Y people, have been accustomed to checking WhatsApp regularly. That means that if they have a policy that needs to be renewed or a flight that needs to be boarded the next day, you can simply send them a message that reminds them.
Offer exclusive rewards
When it comes to the customer loyalty program, special deals tend to be one of the first items that come to your mind, and understandably so as you pair them with a WhatsApp story’s special characteristics. Upload the WhatsApp Business Story with a “coupon” and declare that the deal ends at the close of the 24-hour news span.
This creates a feeling of FOMO. As a result, they’re much more likely to pay attention to your message and take notice of it.
Share a sneak-peek into the company
It might be a picture of you touring the plant for a project or an early concept illustration of a product, or new product launch, WhatsApp is the best place to highlight your organisation’s human side. A company is so much more than its products and services.
Some examples of successful WhatsApp campaigns
One of the early success tales of WhatsApp in business comes from the Swedish liqueur business Absolut Vodka.
Marking the arrival of Absolut Unique in Argentina, the brand maker launched a contest where you may earn two tickets to celebrate the latest beverage in Argentina. To get the passes, you had to go to WhatsApp, send messages to a doorman account called Sven and convince him why you deserve to be in the party.
In just three days, 600 Argentine consumers WhatsApp’ed Sven. While Absolut is now a big, well-known business, this is a perfect case of how the brand understood and leveraged WhatsApp as a tool that could be used to raise local brand recognition and generate revenues in another part of the world.
Earlier in 2014, Hellmann’s, a Mayonnaise business headquartered in the United Kingdom, aimed to meet markets in Mexico, Argentina, Chile, Uruguay and Paraguay. They recruited a squad of qualified chefs to help them out with a WhatsApp initiative called ‘WhatsCook’.
13,000 participants signed up for the program. The company then interacted with people who wanted to cook and taught them how to utilize Hellmann’s Mayo in various forms.
The Financial Times, a subscriber-only paper, shared two free articles in the WhatsApp in late 2019. This strategy brought them more sales than most social media, more brand recognition, and visibility about what subjects are relevant to their future viewers, according to Digiday.
People who clicked on a Financial Times article on WhatsApp, for example, were 40 percent more likely to return to the platform within three days than those who relied on other platforms to connect to them. The publication also noted that WhatsApp’s traffic generated was close to what it got from Twitter.
Already using WhatsApp for your business? Let us know your thoughts in the comments!